A quick tip! If you happen to be there in peak season and you are going north to San Pedro de Atacama be sure to book your bus ticket a couple of weeks in advance !!!
The central bus station lacks in organisation so be careful with your bags while you are trying to find which bus is yours. There are no platform numbers or even platforms and there is no official there to enlighten you..so if you are alone you have to drag your bags around looking for the right bus. This is why I almost missed it although I had been waiting for hours....
Since we were staying in the beach area several miles from town, we had to take a taxi to El Centro or to the bus station. In the summer, there may have been buses along Avda del Mar but in November there were none.
Our experience was that the taxis had no meters. Be sure to find out how much the cost will be before you get in. The drivers seemed to be honest, but it's best to avoid possible problems.
Our trips by taxi usually ran from 2500-3000P.
You'll find "Micros" in each city and town on Chile. A very popular public transportation.
You can go around La Serena and also go to Coquimbo in a micro.
Prices depends on the route and the distances but they're always less than a US dollar.
These are the well known "Colectivos" here in La Serena and also in the whole country.
Balck cars with a yellow number plate and a cartel over the roof, which shows you the route they follow.
It's very easy to get around in a colectivo, they are everywhere and go everywhere too :o)
Prices depends on the route, but more or less between $250 up to $450 (US$00.40 up to US$00.60).
La Serena and its neighbouring city, Coquimbo have a cicloway surrounding the coast. It's a good idea to get a bicycle and ride the beautiful coastline!
These yellow colectivos go from La Serena, to Ovalle, Vicuña and Andacollo.
You can also get a bus to get to those destinations, but a colectivo is faster.