Freshness burger near the city station is pretty good for its burgers and coffee. They have a good range to choose from, and it's reasonably priced.
Update May 2016 - This place has closed, whether or not it is for redevelopment or another shop will go in, I don't know.
Directions: Walk into the Gintengai arcade from Shieki (city station) and take the first left.Add to your Trip Planner
Excellent Korean style barbecue is on offer at Arilan, a popular restaurant near Dobashi station on the Iyotetsu Gunchu line.
Food is of an excellent quality and as such is a little more expensive than normal but drinks are at a fairly normal price for Matsuyama.
Munchen is a beer hall that specialises in fried chicken. It does do other stuff like sausage, salad and so on, but people only ever go in there to eat fried chicken and down a few cold beers.
I always visit this place when I go to Matsuyama and will be visiting again on my next visit in May 2016. You can actually order their chicken to take away as well, many people do.
Directions: It's opposite Matsuyama City Station (not the JR) station.
Anyone who knows me will know that I'm not the 'fine dining' sort of guy, but given that it was our wedding anniversary, I thought I had better take my wife somewhere a bit nicer than normal.
We took the 7000 yen course, and it was not bad, with the service being excellent. Some portions however of the course meal were not quite up to the standard that one might have expected.
The adjacent bar is also worth a look. Not cheap, but it has an excellent selection of whiskies, as well as bartenders who really know how to do cocktails.
In summary we had a good night, but the food could have been a little bit better given the price.
Directions: Floor 14 of the ANA hotel
Ehime Prefecture is a large producer of mikan (satsuma orange/mandarin in English). Ehime is known throughout Japan for its delicious mikan, so of course, in Ehime itself there is no shortage of the fruit to eat! You can buy all kinds of mikan-flavored cookies, cakes, mikan juice, and of course mikan ice cream among many other snacks. Mikan foods and drinks can be purchased at any souvenir shop, as well as specialty shops and ice cream stands (for mikan ice cream). Restaurants may also have special mikan dishes or desserts. The love for mikan goes beyond the food itself. You can also buy keychains and other mikan-themed goods. Anyone who comes to Matsuyama (or elsewhere in Ehime) should have some mikan items whether it be snacks, juice, or the fruit itself!
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- Food and Dining
Myunhen (Munchen) is a convenient restaurant located across the street from Matsuyamashi Station. Matsuyama is known for its fried chicken legs (toriashi), and this is one of the places where you can have it. It is supposed to be a German restaurant, but to me it was not so German. In terms of food, they do have sausage but it's predominantly bar food. The restaurant's decor is European, but the German aspect seems to be reflected predominantly in the fact that most people come for beer (although there aren't many German beers).
The chicken was very tasty, although a bit expensive.
- Beer Tasting
- Food and Dining
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This restaurant does local cuisine, with a heavy emphasis on fish found in the waters off Ehime. We popped in around lunchtime, and enjoyed a very nice set meal indeed. Prices are very affordable as well. Greatly enjoyed.
It's pretty unpretentious and that is part of the appeal.
Favorite Dish: I had a sashimi lunch set with rice, soup and pickles for 870 yen. Hard to find better value and the taste was excellent as well.
Directions: In the Dogo shopping arcade as you leave the Dogo station area.
Just had a good bath at Dogo Onsen and want to chill out with a beer afterwards? Just across the road is Dogo beer factory where you can try some of the local beer. Pricey, but tasty and with some good food as well.
Around about 800 yen for a handle of beer, so bring plenty of money!
They have three types of beer to choose from, and some tasty food sourced from various places in Ehime Prefecture.
Directions: Right next to Dogo onsen
On Sanbancho just off Okaido is Za Watami, a chain izakaya with some nice touches. We had a crab course, with a variety of other dishes plus all you can drink for 4000 yen.
Pretty good value really.
Directions: Just off Okaido on Sanbancho
This is one of Matsuyama's better beer gardens. Nearly everything there, alcohol and food is made within Ehime Prefecture itself.
Price depends on whether you go for the normal course, or the yakiniku course. Unfortunately as we found when we visited, the yakiniku course is for 3 or more people.
There's a good view of Matsuyama castle depending on where you are seated.
Directions: Near City station, and Nishi Horibata tram stop.
Spice Kingdom (in Japanese supaisu oukoku) is a chain of restaurants in the Matsuyama area, with restaurants in the Okaido shopping arcade, near Ehime university, and also in Shigenobu and Tobe.
It's authentic Indian food prepared by Indian chefs, and at good prices. Mains tend to start from 700-800 yen, and you can get lunch for 600-800 yen. Great food and good value.
Website: http://www.supaisu.co.jp/Add to your Trip Planner
Iyotetsu kaikan is my favourite beer garden in Matsuyama. It's a rooftop beer garden and is open from May to September. 3000 yen for all you can eat and drink.
Many a happy time has been spent there by yours truly.
Directions: It's near the entrance to the Okaido shopping arcade and next to Starbucks.Add to your Trip Planner
This little restaurant looks like a fastfood restaurant, only that it serves very spicy and delicious noodle soups. It's a good place to go if you want good, inexpensive food in a relaxed atmosphere.
Favorite Dish: We have tried two different soups, they were both good. Just point on the menu at the soup that looks the most appealing to you.
Address: Shopping arcade
Directions: Opposite end from the station, when entering the arcade from the castle side it's roughly 150 m on the left side, close to the MacDonalds
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The department store at the city station for example has a large food section in the basement, where you can buy fresh food like fruits, vegetables, meat, fish, cakes, bread etc. There are also stands where you can buy small snacks like marinated chicken sticks or other food. Sometimes they even offer free food samples like small fish, chestnuts or pastries. Everything here is perfectly presented and decorated, it is so much fun only going through and looking, it's all so clean and fresh!
Favorite Dish: We especially liked the chicken marinated in different sauces. And it's not expensive at all.
Address: basement of department stores
- Food and Dining
In the summer there are a number of beer gardens operating in Matsuyama.
Takashimaya and Iyotetsu are the two I prefer as it's possible to stay from opening time to closing time. Some of the other places give you two hours and no more.
Favorite Dish: Beer. I love beer.