Best Things to do in Matsuyama (Ehime) | Must-see attractions 2025

Saka no Ue no Kumo Museum

10:00 AM–5:00 PM

Museum

3 Chome-20 一番町 Matsuyama

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Saka no Ue no Kumo Museum in Matsuyama showcases exhibits linked to Ryōtarō Shiba's historical novel, offering a deep dive into Japanese literature and culture.

Duration: Approximately 2 hours.

Free. Some special exhibitions may require a paid ticket.

Ozu Shiroyama Park

Open 24 hours

Park

Ozu

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Ozu Shiroyama Park in Matsuyama, Ehime, Japan, features scenic views, historical sites, and beautiful cherry blossoms, making it a popular destination for nature and history enthusiasts.

Duration: 1-2 hours.

Free. Some special events may require a paid ticket.

Matsuyama Central Park

Open 24 hours

Park

625番地１ Ichitsubo Nishimachi

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Matsuyama Central Park in Ehime, Japan, is a vast urban park offering sports facilities, walking paths, and lush green spaces for relaxation and recreation.

Duration: 2 hours.

Free. Some events may require a paid ticket.

Noball Museum

9:00 AM–5:00 PM

Museum

625-1 Ichitsubo Nishimachi

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Noball Museum in Matsuyama, Japan, exhibits a unique collection of artifacts highlighting local history and culture, and features engaging interactive displays.

Duration: About 2 hours.

Free. Special workshops and events may require a paid ticket.

Dogo Haikara Dori

10:00 AM–6:00 PM

Mall

Dogoyunomachi

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Dogo Haikara Dori is a traditional shopping street in Matsuyama, Japan, known for its vintage architecture, food stalls, and souvenirs, attracting tourists and locals alike.

Duration: 1–2 hours.

Free. Costs may apply for specific events or food purchases.

Matsuyama Shiroyama Park

Open 24 hours

Park

Horinouchi

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Matsuyama Shiroyama Park offers panoramic views of Matsuyama and rich natural landscapes, featuring hiking trails, diverse flora, and historical monuments.

Duration: 1-2 hours.

Free. Some guided tours may incur a charge.

Archaeological Museum at Matsuyama City

10:00 AM–5:00 PM

Museum

67-6 Minamisaya-Cho Otsu

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The Archaeological Museum at Matsuyama City displays artifacts from Japan's rich history, offering insights into ancient cultures and archaeological findings.

Duration: Approximately 2 hours.

Free. Special exhibitions may require a ticket.

Elleair Golf Club Matsuyama

6:00 AM–7:00 PM

Golf Course

45-1 Yanagiyacho Otsu

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Elleair Golf Club Matsuyama offers a challenging 18-hole course with beautiful waterfront views in Matsuyama, Ehime, Japan, attracting golf enthusiasts from around the globe.

Duration: 4-5 hours.

Paid. Green fees vary based on the day and time of booking.

Toonshi Park

Open 24 hours

Park

1284-1 Nishinooka

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Toonshi Park in Matsuyama offers vast green spaces, a historical temple, and play areas for families. A serene retreat in Japan's Ehime Prefecture.

Duration: 1 to 2 hours.

Free. Some special events may require payment.

Matsuyama Central Park Information Center

9:00 AM–5:00 PM

Park

625-1 IchItsubo Nishimachi

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Matsuyama Central Park Information Center serves as a hub for tourists, providing detailed maps, guides, and insights into Matsuyama's attractions and history.

Duration: Approximately 1 hour.

Free. Some special exhibitions may require a paid ticket.

Ehime Prefectural Culture Hall

10:00 AM–6:00 PM

Event hall

道後町2-5-1

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Ehime Prefectural Culture Hall in Matsuyama features diverse cultural events and performances in a modern architectural setting, serving as a hub for community activities.

Duration: 2 to 3 hours.

Varies by event. Some events are free, while others charge between ¥500 to ¥5,000.

Dogo Onsen Main Building

6:00 AM–10:00 PM

Spa Center

14-16 Dogoyunomachi 2F

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Dogo Onsen Main Building in Matsuyama, Japan is a historic public bath founded in 1894, known for its intricate architecture and cultural significance.

Duration: 2-3 hours.

Paid. Prices vary by access and services, typically around 500-2,000 JPY.

Shiki Memorial Museum

9:00 AM–5:00 PM

Museum

1-30 Dōgo-kōen

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Shiki Memorial Museum in Matsuyama, Japan, celebrates Masaoka Shiki, a prominent poet. The museum showcases his work and the history of haiku and tanka poetry.

Duration: Approximately 1-2 hours.

Free. Some special exhibitions may require a paid ticket.

Dai 52 Banfudasho Ryuunzan Gojiin Taisan Temple

8:00 AM–5:00 PM

Pagoda

1730 Taisanjicho

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Dai 52 Banfudasho Ryuunzan Gojiin Taisan Temple in Matsuyama, Ehime, Japan is a significant Buddhist temple known for its architectural beauty and cultural relevance.

Duration: 1 to 2 hours.

Free. Donations are welcome for temple maintenance.

Animal 2017-01-B2

9:00 AM–6:00 PM

Monument

4-16 Dogoyuzukicho

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Animal 2017-01-B2 in Matsuyama offers a unique wildlife experience, focusing on local species with educational exhibits and interactive activities for all ages.

Duration: About 2 to 3 hours.

Adults: ¥1,000, Children (under 12): ¥500. Discounts for groups of 10 or more.

The Museum of Art

9:00 AM–5:00 PM

Museum

Horinochi

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The Museum of Art in Matsuyama showcases a diverse collection of art, with a focus on Japanese and Western pieces, set within a contemporary architectural environment.

Duration: About 2 hours.

Paid. Adult tickets typically cost around ¥600, discounts available for students and seniors.

Matsuyama Civic Center

9:00 AM–6:00 PM

Theater

堀之内

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Matsuyama Civic Center is a cultural hub in Matsuyama, Ehime, Japan, featuring unique architecture, exhibitions, and events for various audiences.

Duration: Around 2 hours.

Free. Special exhibitions may require a paid ticket.

Ishiteji

6:00 AM–5:00 PM

Church

2 Chome-9-２１ Ishite

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Ishiteji is a Shingon Buddhist temple in Matsuyama, Ehime, Japan, recognized as Temple 51 on the Shikoku 88 pilgrimage, known as the Stone Hand Temple.

Duration: About 1-2 hours.

Free. Donations are appreciated for temple maintenance.

Isaniwa Shrine

9:00 AM–5:00 PM

Church

173 Sakuradanicho

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Isaniwa Shrine in Matsuyama, Ehime, Japan, enshrines Emperor Chūai, Empress Jingū, and Emperor Ōjin. Established in 1667, it's a designated National Treasure.

Duration: 1-2 hours.

Free.

Jow-Pla

10:00 AM–6:00 PM

Mall

朝生田町5丁目1番25号

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Jow-Pla in Matsuyama offers a unique blend of traditional Japanese architecture and contemporary art installations, set against scenic natural landscapes.

Duration: 2 to 3 hours.

Free. Special workshops may require a fee.

Fuji Grand Matsuyama

10:00 AM–9:00 PM

Mall

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Fuji Grand Matsuyama is a prominent shopping complex in Matsuyama, Ehime, Japan, featuring a variety of retail stores, dining options, and entertainment facilities.

Duration: 1-2 hours.

Free. Specific events and promotions may have associated costs.

Matsuyama Castle

Mo-Su 09:00-16:30

Castle

1 Marunouchi

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Matsuyama Castle, a restored 17th-century feudal castle in Matsuyama, Japan, offers scenic access via chairlift, cable car, or on foot, surrounded by a park.

Duration: 1.5 to 2 hours.

500 JPY for adults, 200 JPY for children. Free for children under 6.