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Heineken Brewery Tips (97)

Heineken Experience

This is not just a museum it really is an experience.Set on four levels this former brewery has everything you need to know about the Heineken Brand.History,information,tasting areas,videos,games and even a roller coaster tipe video ride thats very funny and informative.At the end of the tour you get two drinks of your choice,mine of course was the beer but if you dont drink you can always have a soft drink.There is also a shop selling Heineken merchandise and the staff hear are very friendly and will answer any questions you have.Enjoyed this place very much.See it,hear it,smell it and taste it.

Prices:15 Euros per adult.Opening times:11.00 till 19.00 every day.

mickeyboy07's Profile Photo
Mar 22, 2012

Not worth the price

Even though they did a great job creating an interesting and educational tour I couldn't get over the price of admission - 16 Euros! Or the fact that they don't even make the beer there.
There was some unique activities that I've never seen at other brewery tours to include learning how to pour the perfect beer, emailing your picture to your friends (or enemies) and getting brewed (probably the highlight of the tour). You can even create your own beer bottle for an additional price. At the end of the tour you do get two free samples.
One other interesting tidbit - the whole tour is in English. I mean everything. You don't see any other languages to include Dutch. I guess the international language for beer is English. Works for me.

TomInGermany's Profile Photo
Jan 04, 2012

Heineken Experience

Visiting the Heineken Brewery is a must for many Amsterdam visitors. Touring the factory lasts about 1.5 hours. You learn everything about the history of the Heineken family, who started the plant. Furthermore the ins and outs of beer brewing are showed.

In 2008 The Heineken Experience re-opened after a major improvement. New elements are the interactive journey through the brewing process; producing a personalised beer bottle and the stable visit.

Admission: Euro 16.00 (2 drinks included).

Opening hours:
Mo - Su: 11AM – 7PM (Last ticket sales at 5.30PM).
Closed on New Year's Day, Queensday and both Christmas days.

Also visit the Heineken The city shop downtown.

pieter_jan_v's Profile Photo
Dec 24, 2011

Heineken Experience

We had been beer tasting our way around Europe. The local beer here Heineken is very popular in Australia. Hubby likes it....I'm not too fussed.

So when I was asked by PJ what we would like to do for our vt meet in Amsterdam, I immediately thought that hubby would feel a little more involved if we did the Heineken Experience.

PJ said he had not done it before so...we thought, Great!!.... a first for the VT Meet King :o)

I would recommend the Heineken Experience not only for the little history lesson and obviously how Heineken beer is made plus the tastings at the end, but also the fun things we did along the way e.g. we get to be a beer bottle on some sort of fun ride, we took our photos behind cardboard cut outs with authentic dutch dress and we even did kareoke.

All in all, the Heineken Experience is a great thing to do with a few friends and is not too expensive either. Check out the fun time we had in my travelogues below.

aussirose's Profile Photo
Nov 06, 2011
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Heineken Experience

Tip in the public transport tourist guide there is a discount coupon for 3 euro up to 4 persons discount (guide is from last year but there is no date on it)

The heineken Experience has been renovated now. I dont know how it looks now.
But you get 2 drinks beer or soda included in the price you pay.

Opening hours
Daily from 11.00 till 19.00 hrs.
(Last entree and ticket sales at 17.30 hrs.)
We are closed on 1 January, 30 April, 25 and 26 December. On 24 and 31 December the Heineken Experience will close at 16.00 hrs, last entree and ticket sales at 14.30 hrs.Visitors under the age of 18 must be accompanied by an adult. According to Dutch law and Heineken policy, we do not serve alcoholic beverages to visitors under the age of 16.
Admission: 15 EUR
Children’s rates: (age 1-15) EUR 1 for each year of the child’s age, with a maximum of EUR 12 Group prices: (20+ persons ) are available on request Discount cards: I amsterdam Card (25% off) and Holland Pass (free or 20% off)

dila's Profile Photo
Apr 10, 2011

Amazing Experince

We went there on our last day in Amsterdam. We weren't so sure that we really wanted to do it, but since we had left our bags i a hotel and have plenty of time ,we decided to go there.
It was amazing experience, we enjoyed it 100% . There are lot of facts about the beer history ,and the best part is simulator how is processed everything and the beer is made. It is not shaky , but it is fun and we laughed all the way through it.
Entrance fee is 15 EUR.

Kajser-MK's Profile Photo
Apr 04, 2011

free booze

go into the heineken musium listen to the guided tour which is a bit boring and then you all go into a big hall and for 45-60 minutes its drink as much as you can/want and if its your birthday they give you gifts free (glasses, crates of lager, t shirts) and i can guarentee you will enjoy yourself and you can repeat this process all day there is just a small charge for entrance well worth it believe me!!!!!!!

Apr 04, 2011

Beer please!

Once your through the door you'll begin your Heineken Experience with a brief history of the beer, learn what goes into making it and see the machines that brewed it. There is also a short ride which puts you in the beer making process as a bottle. Its a bit lame and won't shake you about like the Disney rides but its a good laugh, as you get alternately heated and sprayed with water. Finally the tasting bar, where you will learn why beer has a head and the secrets of what made Heineken great. Oh and a free beer or two!
I thought it was good fun and worth the € 15.

The Heineken Experience is open Monday through Sunday from 11.00 – 19.00 hrs. Last ticket sales at 17.30 hrs.

darkjedi's Profile Photo
Apr 04, 2011

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The Heineken Experience

I love touring Brewerys. This was an unexpected great experience. The people here seem to really like their job and the tour was fun, interactive,and interesting. On top of that,with the price of admission you get two beers.
You get to know the ins and outs of making beer, you can also bottle your own beer and have it named after you. You get to send yourself or your friends emails with your picture doing something with the Heinekin Beer. You get to do alot of fun stuff.

malianrob's Profile Photo
Apr 04, 2011

Not Only a Beer Tour

For you, it will be no surprise since you know your lager that Amsterdam is the home of Heineken lager.
Beer friends, attention!
Entering the museum you get four different coloured tokens, each for an Amsterdam sized beer at the pubs. One at halfway, near the copper cauldrons, and the See You Again Bar at the exit.
These are probably the cheapest beer you will find in Amsterdam! For non-beer drinkers there are Coke, Orange or mineral water.
The self guided tour takes you through the history of brewing beer and the past of Heineken, also an interesting selection of old photos. Its a little more than just a "beer tour" through the rooms of the old factory.
There is an amusing moving experience half way in a small room with a screen, where you are put into the role of a Heineken bottle on the conveyor belt, in order to feel what it is like being a bottle. You start the ride as an empty bottle with thousands of other bottles, following the different processes until you emerge as a filled bottle.
You can email your photo to friends from the brewery, to share the Heineken Experience with them.
It is recommended to those who love beer and want to see how one of the best beers in the world has been made. The only problem is that the only beer available is the lager, even though Heineken brews more than 120 beers.

Open: During summer time, daily 11.00am - 7.00pm. last entry 5.45pm.
From September until May, daily except Monday 10.00am - 6.00pm. last entry 5.00pm.
Admission fee: 11.00€ - Under 18 the entry is not allowed

csordila's Profile Photo
Apr 04, 2011

Beer museum! Ach ja!

Fairly interesting vintage Heineken Commercials, the various products they have boasted since their conception. There was a cool movie part of the tour, which was decent. Guinness Museum in Dublin is better though.

But hey you get a free cold one, so what are you complaining for?

seasonedveteran's Profile Photo
Apr 04, 2011

An Exciting Experience

A visit to the Heineken factory is a must for visitors to Amsterdam, I must say. All you have to pay is Euro10 and you get 3 beers, a glass and an insight to beer making and its history.

A truly fantastic place to go to. It's one of the International symbols of the Dutch!

Bix10's Profile Photo
Apr 04, 2011

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Getting to Heineken Brewery


Stadhouderskade 78


  • Sunday 10:30 to 21:00
  • Monday 10:30 to 19:30
  • Tuesday 10:30 to 19:30
  • Wednesday 10:30 to 19:30
  • Thursday 10:30 to 19:30
  • Friday 10:30 to 21:00
  • Saturday 10:30 to 21:00