The Wine Harvest Festival takes place during the first week of September and is a century old custom practised by the people of Pico. The culture of grape vines and the production of famous wines that reached the tables of the Czars of Russia is the reason behind the cultural sportive and social activities which entertain the populace of Madalena.
These festivities take place in Lajes, and begin on the last Sunday of August. They are a devotion to Our Lady of Lourdes, elected patron saint to the Whalers.
During a whole week, whalers week, many social cultural events connected to the ancient art of whale hunting take place.